Outreach Materials: “Don’t Flush Baby Wipes” Campaign

Creative Materials

The creative material files delivered by the marketing firm are in an InDesign format. We don’t have this software, so we’re looking for volunteers to convert the InDesign files into Word versions into which other municipalities and utilites can insert their own logo and contact information.

If you are willing to assist with this, or if you’d like the original InDesign files, please contact Aubrey Strause. Thank you!

Summary of Creative Materials and Available Formats (Last update: 9/9/2014)

The following materials are available, below, for download, in the following formats:

  1. Bill Stuffer: PDF or JPG with partner logos; customizable Word document (thank you, Cheyenne, WY Board of Public Utilities!)
  2. Flyer: PDF with partner logos; customizable Word document (thank you, Cheyenne, WY Board of Public Utilities!)
  3. Print ad: PDF or JPG with partner logos; customizable Word document, either 5.5″ by 9″ or full 8.5″ by 11″ (thank you Woodard & Curran!)
  4. Online ads: JPG graphics; do NOT include partner logos
  5. Electronic Receipt/Bookmark: PDF or JPG with partner logos  (volunteer to convert this!)
  6. Sticky note: PDF or JPG with partner logos (volunteer to convert this!)
  7. Toilet cling: PDF or JPG with partner logos (volunteer to convert this!)
  8. Postcard insert: PDF or JPG with partner logos (volunteer to convert this!)
  9. Shelf talker (for placement in retail store):  PDF or JPG; does NOT include partner logos
  10. Logo: Photoshop, JPG, and EPS graphics files
  11. “Micro” website: JPG and PNG graphics
  12. Poster: Not customizable (PDF only); includes partner logos and reference to Maine
  13. Press conference poster: Not customizable (PDF only); includes partner logos
  14. Social media components: JPG graphics

Customizable Word Versions

Thanks to our friends at the Cheyenne, Wyoming Board of Public Utilities and Woodard & Curran for creating the following Word documents from our marketing materials!  These files have a box where you can insert your utility logo and contact information for use in your own community.

These Word documents include the following statement: The “Save Your Pipes: Don’t Flush Baby Wipes” public education campaign was a joint project of the Association of the Nonwoven Fabrics Industry (INDA; www.inda.org) and the Maine Water Environment Association (MEWEA; www.mewea.org) and its partners.” 

Please keep this statement on the materials to acknowledge the entities that provided funding for this project.  Thank you!

Flyer/Mailer

SYP_DFBW_Flyer Customizable

Bill Stuffer

SYP_DFBW_Statement stuffer customizable

Print Ad (5.5″ by 9″)

SYP_DFBW_Print Ad_5.5 by 9_ Customizable

Print Ad (8.5″ by 11″)

Don’t worry that this Word document looks faded out- it will print in full color.

SYP_DFBW_Print Ad_8.5 by 11_Customizable

Non-Customizable Creative Materials

Until we can find volunteers to create Word versions of the following, we can only share the PDF’s, images, or InDesign files.

Flyer: Greater Portland version  (see above for a customizable Word version of this!)

Flyer: Maine version  (see above for a customizable Word version of this!)

Sticky Note (Two-sided)

SYP DFBW Sticky note_side 1  SYP DFBW Sticky note_side 2

 

Online Advertisements (Three images)

Online ad (Three images) INDA18608 Online ad 300x250-2INDA18608 Online ad 300x250-3

 

Grocery Receipt

SYP DFBW Grocery receipt

 

Bill Stuffer (Two sided; see above for a customizable Word version of this!)

SYP DFBW Bill stuffer_ Side 1

SYP DFBW Bill stuffer_side 2

Shelf Talker

SYP DFBW Shelf Talker

Print Ad (see above for a customizable Word version of this!)

SYP: DFBW Print Ad (PDF)

SYP: DFBW Print Ad (JPG)

 

Logo

High-Resolution Logo (click to download)

 

Toilet Cling

Toilet Cling (PDF)

SYP_DFBW Toilet Cling

Postcard Insert (for use in a newspaper)

SYP DFBW Postcard_side 1     SYP DFBW Postcard_side 2

SYP: DFBW Postcard Insert (PDF)

Television Spots

Links to YouTube

Below are links to the two TV ads that began on all Time Warner Cable channels in the Greater Portland area on January 22, 2014 and played for 8 weeks.  Please feel free to share them on your utility or Town website!

http://youtu.be/8dMn6uQOg-4 (featuring Jenny and Emma)
http://youtu.be/CMnRYMccHAM (featuring Tim)

Videos for Download

Medium-Resolution Files (for internet)

“Jenny”- medium resolution

“Tim”- Medium Resolution

 High-Res Files (for broadcast on TV)

These files are too large for website- contact Aubrey Strause to coordinate.

Website

SaveYourPipes.org

 

Social Media

Facebook

Twitter

 

 

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